Higher Education Marketing
Higher Education Online Marketing and Recruitment Programs
Finding students for your graduate, adult or undergraduate programs is a challenge. The online marketplace is crowded with competitors. Search engine marketing is expensive and getting your unique message to the correct audience without spending an arm and a leg is super tough.
If you are a marketer in higher education or you are involved in recruiting new students you probably already familiar with the challenges of online marketing for higher education.
We can help!
When you partner with our agency, we work with you to develop a strategy to target your potential students. Our proprietary technology and tested methodology will help your school, university or college programs generate more qualified students who are looking for your academic programs.
We have figured out several different tactics and methods that work, each is handled a bit differently, you can pick and choose how you see fit or put them all together:
- Lead Generation
- Paid Search Advertising
- Organic Search
- Targeted Display Advertising
- Mobile Marketing
- Social Media Marketing
You can learn more about a few of these programs below. Obviously, driving more qualified students to your web site is not just a matter of throwing together a bunch of ill-conceived tactics. We start with a thorough strategy and media plan that is based on your institutions recruitment goals and objectives.
If you need more information on how it all works, please contact us now!
Lead Generation/Pay Per Lead Program
How It Works
- We find, negotiate insertion orders, create the lead forms, design or modify necessary creative for the lead capture forms on the various lead aggregator sites
- Ensure all the front and back end technology and business processes are in place
- Launch the programs
- We connect you with students who are interested in your programs
- You pay only when you receive the qualified lead and you approve the quality of your leads
- and manage/optimize your lead flow and lead disposition as needed
Paid Search Advertising
We deploy targeted paid search campaigns using Google Adwords, Yahoo/Bing search engine platforms.
If you have already tried this approach, you probably know just how difficult it is to generate a reasonable ROI. We use internal software to automatically adjust your bids so that your costs are reduced. We also use the content and display ad networks these search engines offer and put those campaigns under control of our internal software as well. That means you don’t spend your entire PPC budget in one week on wasteful content campaigns!
Our Partners:
Although there are hundreds of various lead aggregators and networks of education directories and portals, we have worked with some of the leaders in this sector, including:
