Posted on 10.06.2013 by

Woot, woot! My guest post on e-commerce digital marketing tools – “Digital Marketing Tools Build ECommerce” by the Independent Retailer Magazine.

I discussed:

  • How your e-commerce site can benefit from the major ad platforms: Google AdWords, BingAds, Facebook Ads
  • The various advertising networks within each ad platform
  • Bidding models
  • What makes Facebook advertising unique

Read the article here.

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