I cant tell you how many times I have worked with clients whose ecommerce platform is either totally incapable of being optimized for SEO or is severly limited. Heck, in some cases, we can’t even get basic Google analytics tags installed! I hate to name names but one of the worst systems I have seen [...]
I have been thinking of better ways of figuring out what the ‘intent’ of the search visitor is. What has always been hard for me in search engine marketing is making that leap of faith when matching a keyword to a client’s product or offering. Is the customer really searching for what we are selling? [...]
Tracking search engine optimization ‘campaigns’ or results is not even close to being as easy as tracking and monitoring paid search advertising results. Why? Well, just think for a minute. With PPC, you define exactly which keywords you want to advertise, what matching options, etc. then you define what search engines and even what campaign [...]
