Jay Wilner of Out of Bounds Communications recently wrote another guest post article on the Independent retailer web site about how to optimize your shopping cart. He is now a current contributor to that magazine! Congratulations Jay!
Hilarious article on shoppping cart design and how to improve the flow, the user experience and the usability. There are alot of really good suggestions here that are right on the point, just watch out for some pretty crude language! http://theoatmeal.com/comics/shopping_cart