Tracking search engine optimization ‘campaigns’ or results is not even close to being as easy as tracking and monitoring paid search advertising results. Why? Well, just think for a minute. With PPC, you define exactly which keywords you want to advertise, what matching options, etc. then you define what search engines and even what campaign [...]
The Changing PPC Landscape and Challenges for the Search Marketer One could argue that there are three main PPC players right now: Google, Yahoo and MSN. Ask.com has a smaller market share, around 7% (Comscore 2006) while Google commands around 50% of all the searches. 2nd tier search engines, like Kanoodle, Dogpile and Mamma, niche [...]
Be Careful Who You Associate With Page links are critical when you’re attempting to elevate your natural search engine rankings. You may already know this, but did you know that changes in search engine algorithms have made who you link with more important than how many links you have? Put simply, Google and the other [...]
Search Engine Marketing Tips for the Online marketer SEO and Information Architecture – SEO is based around information architecture and marketing communications. You cannot separate SEO from the organization and classification of labels, categories of content, site design or simple marketing communications. SEO is basically designing/architecting your site information so that an information retrieval system [...]
