Found a few helpful articles from the Mormon church (of all places! – no, I am not Mormon) where they provide a pretty basic methodology for how to do keyword research, identify links and implement the seo link building campaign. They also have another article on how to do link building. Check them out!
Just ran into a great document from Google themselves on how they grade their google.com site in terms of all the SEO factors - Google SEO Report Card [PDF]….Awesome! Great template to use for reviewing client sites to see how to structure the review. You can actually gather a bit of methodology from reading this document.Thanks Google!
Wanted to provide readers a quick summary, powerpoint slide deck of a recent presentation I did for a sales pitch regarding our search engine marketing methodologies and some case studies. I attach the slide deck here for your quick download. Hopefully the PDF format will be readable. Let me know if you have any troubles! [...]
I recently read a good article by Sara Holoubek at DM News entitled “The buy vs. build argument for SEM” where she talks about whether an advertiser should develop the inhouse SEM capabilities or outsource to a search marketing agency. She debunks some of the current, as she says, “misconceptions” about building an inhouse SEM [...]
I cant tell you how many times I have worked with clients whose ecommerce platform is either totally incapable of being optimized for SEO or is severly limited. Heck, in some cases, we can’t even get basic Google analytics tags installed! I hate to name names but one of the worst systems I have seen [...]
Google recently expanded their beta program for their Google Gadget ads to a limited number of their adwords advertisers. Unfortunately, none of my clients have been invited to join yet. These gadget ads are rich media ads that can contain a large number of interactive, interesting features such as data feeds, flash and other multimedia [...]
There are millions of lists out there for building links but I actually wanted to capture some recent articles and postings about web directories and their usefulness for search engine optimization and link building. Hey, this article is almost three years old but many of the directory ideas are still good – some are free [...]
Its easy to be lured into thinking all you have to do is set up some automated bid management toolset for your paid search campaign (PPC) and sit back and watch the money come in. Unfortunately, that is rarely the case. Nonetheless, with a little planning, you can use these various ppc tools to your [...]
Google came out around a month ago with another new PPC tool for their adwords advertisers – called “Optimize Campaign” (see snapshot below). I guess we can’t expect Google to programatically replace us search engine marketers just yet. I tried out the campaign optimizer on a few client campaigns and found out the following: It [...]
I have been thinking of better ways of figuring out what the ‘intent’ of the search visitor is. What has always been hard for me in search engine marketing is making that leap of faith when matching a keyword to a client’s product or offering. Is the customer really searching for what we are selling? [...]
