Category Archives: PPC

Quality Score: The Forgotten Metric

Quality Score: The Forgotten Metric

When most online marketers discuss improving their AdWords campaigns, they generally focus the conversation on improving click through rates, increasing conversions, decreasing the cost per acquisition, and so on. The one metric which is often overlooked is Quality Score. Google assigns a Quality Score to each keyword on which you are bidding. It measures how…

Google Gadget Ads

Google Gadget Ads

Google recently expanded their beta program for their Google Gadget ads to a limited number of their adwords advertisers.  Unfortunately, none of my clients have been invited to join yet.  These gadget ads are rich media ads that can contain a large number of interactive, interesting features such as data feeds, flash and other multimedia…

PPC 101

PPC 101

The Changing PPC Landscape and Challenges for the Search Marketer One could argue that there are three main PPC players right now: Google, Yahoo and MSN. Ask.com has a smaller market share, around 7% (Comscore 2006) while Google commands around 50% of all the searches. 2nd tier search engines, like Kanoodle, Dogpile and Mamma, niche…