When most online marketers discuss improving their AdWords campaigns, they generally focus the conversation on improving click through rates, increasing conversions, decreasing the cost per acquisition, and so on. The one metric which is often overlooked is Quality Score. Google assigns a Quality Score to each keyword on which you are bidding. It measures how [...]
Google recently expanded their beta program for their Google Gadget ads to a limited number of their adwords advertisers. Unfortunately, none of my clients have been invited to join yet. These gadget ads are rich media ads that can contain a large number of interactive, interesting features such as data feeds, flash and other multimedia [...]
Its easy to be lured into thinking all you have to do is set up some automated bid management toolset for your paid search campaign (PPC) and sit back and watch the money come in. Unfortunately, that is rarely the case. Nonetheless, with a little planning, you can use these various ppc tools to your [...]
Google came out around a month ago with another new PPC tool for their adwords advertisers – called “Optimize Campaign” (see snapshot below). I guess we can’t expect Google to programatically replace us search engine marketers just yet. I tried out the campaign optimizer on a few client campaigns and found out the following: It [...]
The Changing PPC Landscape and Challenges for the Search Marketer One could argue that there are three main PPC players right now: Google, Yahoo and MSN. Ask.com has a smaller market share, around 7% (Comscore 2006) while Google commands around 50% of all the searches. 2nd tier search engines, like Kanoodle, Dogpile and Mamma, niche [...]
