SEO and Information Architecture

SEO and Information Architecture

I have been reading a great classic book on information architecture – “Information Architecture for the World Wide Web” – by Morville and Rosenfeld. The book is filled with wonderful concepts and ideas about how to ‘architect’ information for a web site based upon various criteria such as: Organization schemes – organizing by topic, task,…

PPC 101

PPC 101

The Changing PPC Landscape and Challenges for the Search Marketer One could argue that there are three main PPC players right now: Google, Yahoo and MSN. Ask.com has a smaller market share, around 7% (Comscore 2006) while Google commands around 50% of all the searches. 2nd tier search engines, like Kanoodle, Dogpile and Mamma, niche…

SEO and Linking Campaigns

SEO and Linking Campaigns

Be Careful Who You Associate With Page links are critical when you’re attempting to elevate your natural search engine rankings. You may already know this, but did you know that changes in search engine algorithms have made who you link with more important than how many links you have? Put simply, Google and the other…

Search Engine Marketing 101 Crash Course

Search Engine Marketing 101 Crash Course

Search Engine Marketing Tips for the Online marketer SEO and Information Architecture – SEO is based around information architecture and marketing communications. You cannot separate SEO from the organization and classification of labels, categories of content, site design or simple marketing communications. SEO is basically designing/architecting your site information so that an information retrieval system…