Audience Based Search Marketing Coming Soon

Audience Based Search Marketing Coming Soon

[caption id="" align="alignnone" width="800"] Pick your audiences for ppc ads![/caption]

From a slidedeck from Rand Fishkin, we found this recent article on Audience Based Search Marketing.

It looks like soon Google will allow search marketers to use their first person audience data to target ads in search, similar to how you can target ads on Facebook using audience selectors.