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Facebook Enhances their Attribution Reporting

Facebook Ups Their Attribution Modeling Game Recently, I noticed Facebook has updated the Facebook Business Manager interface with additional functionality. One area that caught my interest was the Attribution section as you can see below: Settings I went ahead and configured the settings for one of our clients. Facebook’s Attribution tool set up has four

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Posted on 30.07.20by
Digital Marketing Tools | Facebook

Facebook Enhances their Attribution Reporting

Facebook Ups Their Attribution Modeling Game Recently, I noticed Facebook has updated the Facebook Business Manager inte...

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Posted on 13.07.20by
Digital Marketing Tools | Digital Media Planning | PPC

The Discipline of Knowing Your Digital Campaign Objectives

It’s all about Objective-Based Advertising When you create a new campaign on any of the major digital ad platforms...

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Posted on 04.06.19by
Digital Marketing Tools | PPC | Web Analytics

Google Ads releases campaign level conversion tracking

Have you started using the new campaign level conversion tracking feature for GoogleAds? This campaign level conversion ...

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Posted on 26.03.19by
Content Marketing | Marketing Automation | Web Analytics

Live Blogging – ActiveCampaign Seminar

Automate Don’t over-automate! Make your automations modular, automation 1 spawns automation 2, 3, etc Sometimes yo...

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Posted on 14.02.19by
Display Advertising | Facebook | PPC | Social Media

The Magic of Lookalike Audiences

Digital marketing has really evolved more and more towards targeting audiences that you can customize to meet your marke...

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Posted on 01.02.19by
Link Building | SEO

Are Directories Still Good for Link Building?

How we miss the early days of directory link building In the early days of SEO (late 1990’s, early 2000’s), ...

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Posted on 15.01.19by
Link Building | SEO

The Best Link Building Articles of 2018

For our readers who are looking for more information on the ever evolving field of link development, here’s a grea...

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Posted on 09.12.18by
PPC | Social Media

Microsoft connects LinkedIn profile targeting to BingAds

Great news for you B2B marketers! We are finally seeing some benefits from Microsoft's acquisition of LinkedIn a few ye...

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Posted on 07.10.18by
Digital Marketing Tools | Facebook | Social Media | Web Analytics

Facebook Ad Targeting Gets Better

I’m a true believer in Facebook as a viable ad platform for driving bottom-line ROI results. That’s especial...

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Posted on 05.02.18by
Live Blogging | Social Media

Live Blogging: “The Chiefs Social Media Playbook” : SMCKC

I just rediscovered this “Live blogging notes” post I had drafted but never published. Still rings true. Ano...

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