Is Twitter best used for one-way or two-way communication?

Doing a lot of research lately regarding the most effective business usage of social media, specifically Twitter, for our clients. A surprising recent report by HarvardBusiness.org suggests that, “Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network.” Though one-way marketing is tried-and-true, we believe that the future of social [...]