Google and Paid Links

Recently, there has been alot of talk about Google’s PageRank update and paid links. Loren Baker at Search Engine Journal’s article, Google Page Rank Update and Link Selling, talks about how some directories and web sites were losing one or even more units of PageRank in a recent Google update and that Danny Sullivan in [...]

In-house or Out-source Search Marketing?

I recently read a good article by Sara Holoubek at DM News entitled “The buy vs. build argument for SEM” where she talks about whether an advertiser should develop the inhouse SEM capabilities or outsource to a search marketing agency. She debunks some of the current, as she says, “misconceptions” about building an inhouse SEM [...]