Pros and Cons of PPC Bid Management Tools

Its easy to be lured into thinking all you have to do is set up some automated bid management toolset for your paid search campaign (PPC) and sit back and watch the money come in. Unfortunately, that is rarely the case. Nonetheless, with a little planning, you can use these various ppc tools to your [...]

Google Adwords New Campaign Optimizer Tool

Google came out around a month ago with another new PPC tool for their adwords advertisers – called “Optimize Campaign” (see snapshot below). I guess we can’t expect Google to programatically replace us search engine marketers just yet. I tried out the campaign optimizer on a few client campaigns and found out the following: It [...]